Effective May 25th, 2018
This Privacy Notice
(the "Privacy Notice") describes how the Motorsport Aftermarket Group
and our associated entities collect, use, and share your information. Along
with the Motorsport Aftermarket Group, this Privacy Notice applies to J&P
Cycles, Motorcycle Superstore, Answer Racing, Biker's Choice, BikeMaster, Black
Brand, Bully Locks, Burly Brand, First Gear, DragonFire Racing, Kuryakyn, MS
Racing, Mustang Motorcycle Seats, Performance Machine, Powersports U,
Progressive Suspension, ProTaper, Quad Boss, Roland Sands Design,
SkidLid Helmets, SS Gear, Twin Power, Vance & Hines, Xtreme Machines,
Crusher Performance, Motorcycle USA, and MagNetForceDirect
(collectively, the "The Companies" or "we", "our," or "us").
This Privacy Notice
applies to your use of The Companies' websites, our mobile applications, and
all other digital and online services provided by The Companies (collectively,
the "Services") and describes our privacy practices relating to the
Services. It does not apply to information collected by
offline, or to third party websites, applications, or services (including any
other affiliates' or organizations not named above).
妈妈的朋友4:1. Contact Information and Data Protection Officer
Motorsport Aftermarket Group
If you have any comments or questions about how we
collect and use your personal data
, communications can be directed to our postal
address, via email to
or by telephone to 949-440-5500.
European Union or EEA Member States
We have appointed a
Data Protection Officer who is responsible for overseeing questions about this
privacy notice. If you have any questions about this privacy notice, including
any requests to exercise your legal rights, please contact our Data Protection
Officer using the details set out below.
Data Protection Officer
妈妈的朋友4:2. Applicability & Eligibility
We need to process your personal
data to operate our organization and provide you with certain Services. Before
accessing, using, or interacting with the Services you should carefully review
the terms and conditions of this Privacy Notice. Your use of the Services is
further governed by our Terms of Service,
which is also incorporated into your agreement with The Companies by this
By accepting our Privacy
Notice and Terms of Service, you are confirming that you have read and understood
these policies, including how and why we use your information. If you don't want
us to collect or process your personal data in the ways described in this Privacy
Notice, you should not use the Services. Please note we are not responsible for
the content or the privacy policies or practices of any third party
organization or service.
The Services are not directed
to children under the age of 16. You may not use the Services if you are under
the age of 16. If you are under the age of 18, you should not provide any
information on our Services.
妈妈的朋友4:3. Information Collection, Use & Sharing
collect information about you and your
use of the Services through various means, including when you provide
information to us and when we automatically collect information about you when
you access, use, or interact with the Services.
Such processing is performed to provide
you with the Services. In some instances, you may be able to choose what
information to provide, but sometimes we require certain information for you to
use and for us to provide you the Services.
We rely on a number of legal bases to process the information
we receive about you from your use of the Services, including where: (1) you
have consented to the processing; (2) the processing is necessary to perform
the contractual obligations in order to provide the Services to you, including
court order, or to exercise or defend legal claims; (4) necessary to protect
your vital interests, or those of others; (5) necessary in the public interest;
(6) necessary for the purposes of our or a third party's legitimate interests,
such as those of visitors, users, or partners; and (7) you have expressly made
the information public.
Where we process your information on the basis of consent, we
will clearly obtain your opt-in consent. Where given, you may withdraw your
consent at any time by contacting us at
(or to email@example.com
if you are located in the European Union or EEA Member States).
Where we process your information on the basis of
legitimate interests, we do so where the processing is necessary for your
legitimate interests or the legitimate interests of a third party, unless there
is a good reason to protect your personal data which overrides those legitimate
The types of information The Companies may collect about you include:
妈妈的朋友4:3.1 Information You Provide To Us:
We generally process information you provide to us on the legal basis of
The Companies' legitimate interests in performing the function or
service you requested. Where appropriate, we may rely on alternate legal bases,
such as your consent to certain types of processing.
Certain Services users may register for an account (a
"Services Account"). We do not require you to register to use our Services.
However if you do register a Services Account, you will gain access to those areas
and features of the Services that require registration. The Companies
will collect certain information about you in connection with your registration
for a Services Account, which may include personal data and other information
such as a username and password.
Payment Transaction Information:
We may collect and store
information related to purchases of the Services. You may be required to provide
certain information to complete payments via the Services, including your
credit or debit card number, card expiration date, CVV code, and billing
address (collectively, "Payment Information"), along with your name and
billing, delivery and shipping address, to complete payment transactions
through certain services. The Companies store your encrypted Payment
Information in compliance with the industry standards.
Please note The Companies
work with Service Providers (as defined below) to handle payment transactions. You
are subject to the Privacy Policies and Terms and Conditions of our Service
Providers when utilizing a third party service through The Companies' Services.
Please review the Service Providers' Privacy Policies and Terms and Conditions
before using their services.
If you sign up, email us, subscribe to our blog, newsletters, sweepstakes,
or mailing lists, we may keep your message, email address, and
contact information to respond to your requests, provide the requested products
or Services, and to provide notifications or other correspondences to you.
If you do not want to receive
communications from us in the future, please let us know by sending us an
e-mail requesting the same to
(or to firstname.lastname@example.org
if you are located in the European Union or EEA Member States)
or by following the unsubscribe instructions found in any e-mail we send.
If you supply us with your
postal address, you may receive periodic mailings from us with information on
new products and services or upcoming events. If you do not wish to receive
such mailings, please let us know by contacting us at
(or to email@example.com
if you are located in the European Union or EEA Member States)
or by calling our phone number provided above.
requests to remove your email address from our lists may take some time to fulfill.
We may also still contact you as needed to provide important announcements or
notifications regarding the Services.
Users may have the option to fill out an application for sponsorship via the Services, thus,
we may collect your personal data such as your first and last name, email,
phone number, address, resume, and age to assist with sponsorship requests.
Clip-on Recall Registration:
We collect personal data from you when you request
information from The Companies or register your clip-ons for recall via the
Services. We use this information in order to communicate with you regarding
your clip-on, to communicate with you regarding your inquiry, and respond to
Promotions & Sweepstakes Information:
If you register for our promotions or sweepstakes, The Companies and our partners may
send you emails or other correspondence regarding the contest for which you registered,
and other contests, promotions, and sweepstakes.
You may provide information to us via a support
request submitted through the Services. We will use this information to assist
you with your support request and may maintain this information to assist you
or other users with support requests. Please do not submit any information to
us via a support submission, including confidential or sensitive information
that you do not wish for The Companies
or our Service Providers to have access to
or use in the future.
We may use forms to request certain information from
you on the Services, such as your contact information to assist with contacts
or service requests. This information may include personal data.
3.2 Information We Collect Automatically:
We use automatic
data collection and analytics technologies to collect aggregate and user-specific
information about your equipment, domain name, patterns of use, communication
data and the resources that you access and use on the Services, including your IP
address, browsing and navigation patterns. This information is used to improve
We generally process information collected automatically on the legal basis
of The Companies' legitimate interests in assessing the use of its
Services. Where appropriate, we may rely on alternate legal bases, such as your
consent to certain types of processing.
Information we collect automatically through your use of the Services includes:
Social Login Data:
Certain Services may
allow you to log in using social media accounts, such as those available via
Facebook, Twitter, and Google. For those Services users that choose social
login, The Companies may receive information from your social account which makes
it easier for you to create a Services Account or login, such as your email
address. We currently also collect first name, last name, and profile photos
for all social logins, as well as gender and birthdate from those using
Facebook as a social login. We use the information to help you connect and share
public content with your friends and followers, to register you for a Services
Account, and to contact you via our newsletters if you opt-in.
Cookies, Web Beacons, Links, And Other Tracking Technologies:
The Companies may keep track of how you use and interact with the Services
other tracking technologies. We do this to help analyze the use of and improve
the Services. Through these technologies we may automatically collect
information about your use of the Services and other online activities,
including our email correspondences, third-party services, and client
applications, and certain online activities after you leave the Services.
Link information is generally only analyzed on an aggregate basis.
Some Services features may not function properly if you disable cookies. Such data may include
analytics information, sites visited before visiting the Services, browser
type, operating system, and tracking of your interactions with our content and
We partner with third parties to manage our advertising on other sites. Our
provide you with advertising based upon your browsing activities and interests.
We automatically collect the IP addresses of users of certain Services, such as website visitors, those
that log in to the Services, and those who post messages to the communities and
forums. We process this information on the basis of our legitimate interests in protecting
the Services and providing the Services to you.
We partner with third parties to manage our
technologies in order to provide you with advertising based upon your browsing
activities and interests. If you have chosen to connect your account to an
external third-party application, such as Facebook, or an app developed using
the API, you can change your settings and remove permission for the app by
changing your account settings.
When you use or access
the Services, we may access, collect, monitor, store on your device, and/or
remotely store one or more "Unique Identifiers," such as a universally unique
identifier ("UUID"). A Unique Identifier may remain on your device
persistently, to help you log in faster and enhance your navigation through the
Services. Some features of the Services may not function properly if use or
availability of Unique Identifiers is impaired or disabled.
We use data analytics to
ensure site functionality and improve the Services. We use analytics software
to allow us to understand the functionality of the Services on your phone. This
software may record information such as how often you use the Services, what
happens within the Services, aggregated usage, performance data, app errors and
debugging information, and where the Services were downloaded from. We do not link
the information we store within the analytics software to any personally
identifiable information that you submit within the mobile application.
Log File Information:
When you use our
Services, we may receive log file information such as your IP address, browser
type, access times, domain names operating system, the referring web page(s),
pages visited, location, your mobile carrier, device information (including
device and application IDs), search terms, and cookie information.
We receive log file data when you interact with our Services,
for example, when you visit our website, sign into our Services, or interact
with our email notifications. The Companies uses log file data to provide,
understand, and improve our Services, and to customize the content we show you.
The Companies may link this log file to other information The Companies
collects about you via the Services.
The Companies may also collect
information about you from publicly available sources. Information you make
publicly available in any public or open forum, such as on a social network,
may be considered public information for the purposes of this Privacy Notice,
and may be accessed and collected by The Companies. Please be aware that any
content or information you share with or provide to third parties using or
related to your use of the Services are neither private, nor confidential.
The Companies is not responsible for any content or information you post or share with third
parties. If you do not wish for certain information to be public, please do not
share it publicly.
3.3 Information Use
The Companies uses the information we receive about you for the purposes described in this
Privacy Notice. We generally process personal data received about you
through our Services on the legal basis of The Companies' legitimate
interests in providing the Services and their functionality to you where such processing is
necessary for the purposes of the legitimate interests pursued by The Companies
or by our Service Providers related to the Services.
Where appropriate, we may rely on alternate legal bases, such as your consent to
certain types of processing.
The Companies will generally use
your information in the following circumstances on the legal basis of
legitimate interests to provide the Services requested:
Providing and Improving Our Services:
We may use your information to improve and customize our Services, including
sharing of your information for such purposes, and we do so as it is necessary
to pursue our legitimate interests of improving our Services for our users. This
is also necessary to enable us to pursue our legitimate interests in
understanding how our Services are being used, and to explore and unlock ways
to develop and grow our business. It is also necessary to allow us to pursue
our legitimate interests in improving our Services, efficiency, interest in
Services for users and obtaining insights into usage patterns of our Services. We
use your information to provide and improve the Services and our products, to
provide and service Services Accounts, for billing and payments, for
identification and authentication, for targeted online and offline marketing
including through tools like Facebook Custom Audience and Google Customer
Match, to contact users or interested parties, and for general research and
Keeping Our Services Safe And Secure:
We may also use your information for safety and
security purposes, including sharing of your information for such purposes, and
we do so because it is necessary to pursue our legitimate interests in ensuring
the security of our Services, including enhancing protection of our community
against spam, harassment, intellectual property infringement, crime, and
security risks of all kind.
The Companies may utilize the services of third-party advertising companies,
including Google and others, to serve ads to you when you use our Services or
other sites across the Internet, or to perform remarketing services. These
third parties may collect information about your visits to certain pages of our
Services and may use technology like cookies to store information about your
use of the Services. The information collected may be reported back to us, and
we may link this information to personal data we have collected about you. This
information allows us to track which other websites have linked visitors to our
Services, what pages of our Services are used by and are of interest to
visitors, so we may provide better, more targeted advertising regarding our
business and Services. More information about interest-based advertising and
similar practices may be available at
3.4 Information Sharing
When you access or use the Services, we collect, use, share,
and otherwise process your personal data as described in this Privacy Notice.
European Union or EEA Member States
If you are located in the European Union or EEA Member States,
The Companies will not share, sell, rent, or otherwise disclose your personal
data to third parties without your express consent.
Outside of the European Union or EEA Member States
The Companies will not share, sell, rent, or otherwise disclose your
private personal data to third parties without your consent or another valid
legal basis permitted by law. The Companies will share your information in the
following circumstances on the legal basis of the legitimate interests of
providing the requested Services:
Within The Companies:
We may share and process information internally within The Companies and with our subsidiaries
and affiliates. The Companies' personnel may have access to your information as
needed to provide and operate the Services in the normal course of business. This
includes information regarding your
use and interaction with the Services.
The Companies is affiliated with a variety of businesses and works closely with them for a
variety of purposes, including assisting us to perform and improve the
Services. These businesses may sell items or services to you through the
Services or, with your consent, offer promotions (including email promotions)
to you. The Companies may also provide services or sell products jointly with
affiliated businesses, including providing information to such partners to
allow them to more effectively market to you. When an affiliated business
assists in facilitating your transaction, we may need to share information
related to the transaction with that affiliated business in order to facilitate
your transaction, and this forms part of the Services we provide in accordance
time) to send marketing messages.
The Companies work with various organizations and individuals to help provide the Services to
you ("Service Providers"), such as website and data hosting companies
and companies providing analytics information, like Google Analytics.
The Companies need to engage such third-party Service Providers to help us operate, provide,
and market the Services. These third parties have only limited access to your
information and may use your information only to perform these tasks on our
behalf. Information we share to our Service Providers may include both
information you provide to us and information we collect about you, including personal
data and information from data collection tools like cookies, web beacons, and
The Companies take reasonable steps to ensure
that our Service Providers are obligated to reasonably protect your information on
The Companies' behalf. If The Companies
become aware that a Service Provider is using or
disclosing information improperly, we will take commercially reasonable steps
to end or correct such improper use or disclosure.
We share personal data with our Service Providers on the legal basis of
The Companies' legitimate interests in providing you with the Services.
Our engagement of Service Providers is often necessary
for us to provide the Services to you, particularly where such companies play
important roles like helping us keep our Services operating and secure. In some
other cases, these service providers aren't strictly necessary for us to
provide the Services, but help us make it better, like by helping us conduct
research into how we could better serve our users. In these latter cases, we
have a legitimate interest in working with service providers to make our
Third Party Technologies:
Third-party plug-ins also may collect information about your use of the Services. For
example, when you load a page on The Companies that has a social plug-in from a
third-party site or service, such as a "Like" or "Send" button, you are also
loading content from that third-party site. That site may request cookies
directly from your browser. These interactions are subject to the privacy
policy of the third-party site. In addition, certain cookies and other similar
technologies on the Services are used by third parties for targeted online
marketing and other purposes. These technologies allow a partner to recognize
your computer or mobile device each time you use the Services. Please be aware
that when you use third-party sites or services, their own terms and privacy
policies will govern your use of those sites or services. The Companies chooses
and manages these third-party technologies placed on its Services. However,
these are third-party technologies, and they are subject to that third party's
necessary cookies. The Companies are not responsible for the privacy or
security practices of third parties.
The Companies may purchase other businesses or their assets, sell our business assets, or be
involved in a bankruptcy, merger, acquisition, reorganization or sale of assets
(a "Business Transaction"). Your information, including personal data,
may be among assets sold or transferred as part of a Business Transaction. In
some cases, The Companies may choose to buy or sell assets. Such transactions
may be necessary and in our legitimate interests, particularly our interest in
making decisions that enable our organization to develop over the long term.
Safety and Lawful Requests:
We may be required to disclose Services user information pursuant to lawful requests,
such as s